Joshua Parsons

Product Manager | Product Marketing Leader | Cybersecurity Specialist

I transform market insight into secure, high-impact products. After steering go-to-market strategy and competitive positioning as a Product Marketing Manager, I now own the full product lifecycle - moving from “why” to “what” to “when” - so every release resonates with users and drives measurable revenue.

What I Bring to the Table

• Market-Driven Product Strategy – Distill customer pain points, competitive intel, and business goals into clear roadmaps and well-defined requirements.

• End-to-End Ownership – Guide features from discovery through launch and iteration, orchestrating design, engineering, and GTM teams under tight deadlines.

• Storytelling & GTM Alignment – Translate technical capabilities into value-centric narratives that accelerate adoption and shorten sales cycles.

• Data-Backed Decisions – Leverage usage analytics, A/B testing, and VOC loops to validate hypotheses and prioritize high-impact improvements.

• Ecosystem Leadership – Build strategic integrations and partnerships (VARs, resellers, analysts) that extend product reach and create defensible advantages.

• Cybersecurity Domain Expertise – Deep knowledge of credential security, Dark Web intelligence, and compliance frameworks ensures solutions address real-world risk.