ABOUT ME
I'm an energetic and self-motivated Product Marketing leader with a consistent record of driving strong growth and brand visibility. Having started my career as a top sales rep, I bring this results-focused resiliency to execute the business strategy of exceptional organizations. This has brought considerable value to the teams I'm on:
- Multiple Fortune 500 logos closed from self-sourced outreach translating to $millions in additional valuation
- $1M+ in surplus recurring revenue through certified negotiation skills
- 10+ successful product launches I planned and managed (and one unsuccessful one)
- Hundreds of content pieces spanning across videos, podcasts, interviews, blogs, white papers, email campaigns, and press releases
- Hosted daily training sessions for the sales, marketing, and customer success teams I led
- Lead generation and brand building through speaking opportunities at conferences, meetups, and industry events
- Product-led growth with close involvement in UX and UI design, including designing front end of product offerings
EDUCATION
2015 - 2018
University of Michigan- Ann Arbor
Economics B.A. Candidate
Ross School of Business Cappo Sales Certificate
Summer 2012
Michigan State University
Completed the high achiever's program for PHL 200H Sec 301H: Intro to Philosophy
2013 - 2015
Lansing Community College
A.A. in Economics, 3.74 GPA
Fall 2011
Harvard University Extension Studies
CS E-1: Understanding Computers and the Internet
EXPERIENCE
Morphisec (March 2021-Present)
Product Marketing Manager
I create resonant and accurate consistent messaging for all Morphisec's product lines by working with our internal product teams and external analysts. Continual improvements and adjustments are made after having customer conversations and keeping current on trends in the market.
Inside Sales Representative
As the ISR for New England, Midwest, and Northwest, I'm responsible for targeting accounts in my territory, and bringing prospects through the sales cycle to the close, including hosting demos, managing POCs with success criteria, generating quotes, negotiating redlines, and accurately forecasting my ARR each quarter.
Sales Development Representative
As the leader for ARR, meetings booked, and meetings attended for Q2, Q3, Q4 ’19 and Q1 ’20, I sourced my own leads from a named accounts list and prospected conference attendees.
Senior Sales Development Representative
As Senior SDR, I began hosting initial discovery calls and qualifying accounts & prospects before working with an AE to bring the deal to close.
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Aiven (November 2020-March 2021)
Inside Sales Representative
I created repeatable processes for generating new business through cold calling campaigns which were added to the company's official Sales Playbook. In addition to sourcing new business through cold outreach, I was the team leader for up sells and cross sells during my tenure. Achieved 126% of goal for Q1 '21
Nift Networks (November 2018-January 2019)
Market Development Representative
Made 150+ outbound calls daily in addition to emails and account setup in my respective territories and held appointments with the account managers. I was in the first 10% of MDRs in the company to reach my revenue target for December 2018.
McCausey-Reichman Group (April 2016-Present)
Technology & Content Intern
My work with MR Group focused on developing their website, using SEO and advertising to drive inbound leads, contributing to the business plan that was used to pitch to investors, and managing the company's social media presence.
UMich Research Fellowship (Fall 2015-Spring 2016
Biomedical Research Entrepreneur
As part of the Changing Gears Research program, I worked under Dr. Sean Ma to develop a predictive ECG algorithm alongside a team of cardiovascular physicians. I interviewed over 15 physicians to inform our product development.
UMich Research Fellowship (Summer 2015)
Unity Game Developer
I worked on a team to develop an application designed to help anxiety patients in social situations. This application was later used in research at the University of Michigan.
Welby LLC (Summer 2015)
Junior Javascript Developer
I developed Welby using Javascript on the Meteor platform for web and Android deployment. ​
SVN Stewart Commercial Group (Summer 2016)
Sales & Marketing Intern
This internship focused heavily on researching new contacts and organizing these contacts in Apto CRM software. I discovered and logged over 80 new contacts of physicians and medical property owners, and one of these contacts resulted in a new listing. I also programmed a webcrawler to automate gathering contacts and export these contacts to a database.
Young Americans for Liberty (Spring 2014- Spring 2015)
Co-founder and Vice President of LCC Chapter
As the co-founder of the Lansing Community College chapter of Young Americans for Liberty, I promoted the organization through tabling efforts. I personally gained over 100 signups for our organization and promoted our events- including a presentation I delivered on comparative economics of OECD countries.
Students for Liberty (Summer 2014-Spring 2015)
Campus Coordinator
As a Campus Coordinator, I helped student organizations secure resources in the Great Lakes region and organized logistics for students to attend the annual regional conference.
EVENTS
IHS Summer Seminar
"Liberty & Society"
Weeklong intensive seminar on politics, philosophy, and economics
FEE Summer Seminar
“Good Intentions or Good Results?”
Weekend seminar on economics
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PEAK Leadership Summit
Washington D.C., (March 2015)
Presented a prototype of Connexus, an innovative software that serves as a conduit between healthcare providers and consumers. Received honorable mention at Leading Age Hackfest in Nashville, TN, for software and business plan
American Mock World Health Organization Delegate for the Kingdom of Belgium
(October 2014)
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IgniteIt Weekend
Pitching competition for my team's innovation: a predictive ECG algorithm. Secured seed funding to further develop and validate the technology. (Winter 2016)
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Hackathons: MHacks 2014 & 2015, Hack the North 2014, SpartaHack 2015
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VOLUNTEER
Ann Arbor Farmers Market: Tracked the number of incoming and leaving customers for market research purposes (Fall 2017)
Morning at Michigan: Taught economics and gave a campus tour of the University of Michigan to Detroit middle and high school students (Spring 2017)
Mackinac Center for Public Policy: Regular participant in public policy forums and volunteer promoter of VoteSpotter phone application (Fall 2013-Spring 2015)
United 2 Heal: Sorted medical supplies to be donated to developing countries (Fall 2015)
Annual K of C Can Drive: Annual can drive where I collect and sort cans to support vocations (2008-present)
Civil War Trust: I organized a series of car washes and donated the proceeds to preserve civil war battlefields (Summer 2010-Present)
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